61% Of 'consumers' Buy From Social Media

The pandemic has caused the majority of retail companies to move their sales activities online. Al-Anba daily reports that with this shift toward the digital world came the emergence of new opportunities in the field of e-marketing, especially marketing through social media. The retail sector has increasingly benefited from social media over the past few years. It is estimated that one in ten people purchase their needs through social media, demonstrating the decline of the traditional retail site and the rise of the modern digital point of sale. 55% of consumers prefer digital channels to interact with brands, but this percentage has risen to 65% among Generation Z consumers.

Companies of all sizes have used social media to reach new audiences, grow their followings, and increase their online revenue. A fifth Salesforce report on the status of the "connected consumer" shows that 61% of dealers and consumers plan to shop more via social media over the next three years. Additionally, 56 percent of consumers shop more today on social media than last year, according to the report. Social media is becoming widely used as a tool to increase profits for online businesses because of these shifts in shopper habits.

According to Terry Nicholl, Vice President of Middle East, Africa and Europe at Salesforce, forward-looking retail companies should boost their investments in social media to keep up with the future, but about 45% of trade managers are unprepared. To leverage emerging digital channels such as the metaverse, tik tok, and modern online social stores. Many people wonder, where does the road begin? It is important for companies to know where their target audience is located before they can target them effectively. The first step is identifying the locations of the audience that is likely to shop through digital channels, followed by identifying the platforms and places where the audience will likely buy, and ensuring that the brand, communication messages, and services of the company are consistent across different channels.

To ensure money isn't wasted on marketing efforts in the wrong places, AI tools that help companies identify where and how audiences shop are essential. In order to develop a commerce strategy, retailers can use data to determine which channels deliver the best return on investment. Social media success. Audiences should be targeted with customized content that meets their tastes and needs. With millions of social media users sharing content every day, companies need to grab consumer attention quickly.

Brands can differentiate themselves from their competitors by customizing their content to remain relevant to their target audiences. With the use of advanced AI systems, companies can attract customers more easily than ever before and better identify appropriate audiences for retargeting by analyzing ad performance and improving product discovery campaigns. With millions of clips of content being shared every day on social media, capturing and maintaining audience interest requires a lot of effort and innovation. The key to a successful social media commerce strategy is enhancing audience interaction.

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