There Is No Longer A Place For Relaxation, Weight Loss, Or Cosmetic Services In Sports Health Clubs

Health clubs for women have evolved from simply being places where women lose weight to being places where women can relax, exercise, maintain fitness, stabilize their weight, treat and rehab the elderly and sometimes even do cosmetics, but now they have become profitable projects if they are established and managed efficiently and have attracted the public, and the cost of establishing a specialized health sports club for women at a luxurious level is not less than one million dinars.

A remarkable growth has occurred in the local market for women's health clubs, and companies specializing in this field are competing to provide distinguished services that meet international standards in a variety of ways. According to a local Arabic daily, the club's designs, decorations and luxurious facilities do not lack extravagance and luxury to satisfy all tastes, not to mention paying attention to the clubs' designs, decorations and luxurious facilities.

There has been a significant increase in the demand for women's health clubs in recent years, even doubled after Corona crisis, according to a group of curators of these clubs. In order for the women's health club to succeed and consolidate its presence on the local market, certain conditions must be met.

The Vice Chairman of Flex Resorts and Real Estate's Board of Directors, Hassan Khaled Al-Sayegh, said: Competition is one of the biggest challenges facing the sector, but it always helps to develop, succeed and introduce new ideas, as shown by the growing number of subscribers.

According to him, “We offer swimming, sports, special classes, weight training, and exchange services to our subscribers, and our competition is considered positive at the same time, as our branches cover 70 percent of Kuwait’s areas, and we try to satisfy everyone in society.”

During his presentation, he noted that sport is popular with all age groups, from 18 to the elderly, with the latter group focusing on therapeutic sports or rehabilitation under the guidance of specialized coaches, stating, “Satisfying all participants is a matter that requires effort by the management of any health club, in addition to providing the necessary machinery and equipment for all age groups to meet their needs.”

As for subscription prices, he said they range from 50 to 90 dinars per month. As for the special quotas, they depend on the quality of services, the number of quotas required and the time they take, calling at the same time not to exaggerate the subscription prices and to be in line with market levels.

Many clubs have high monthly commitments, including rent, salaries, and operating costs, which can be reflected in the levels of monthly subscription prices.

According to Al-Sayegh, 80% of society members are now aware of the importance of sports, regardless of their age, especially since the movie Corona changed the lives of the majority of Kuwaitians and sparked their interest in sports and health, not only in Kuwait but around the world.

Considering the success factors of any sports club, Al-Sayegh said: “The continuity of subscribers is a measure of success, not their number, as well as the size of the club's annual subscriptions, the loyalty of the club's subscribers and their unwillingness to change, as well as the degree of modernization of the equipment, which is renewed approximately every two years, as well as the level of experience and competence of the coaches, whether they are practicing regular or therapeutic exercises.

In her own words, Thuraya Al-Hamrouni, Director of Flare Fitness Health Club, said subscriptions to women's health clubs increased to 95%, especially after the Corona period, when women became more interested in health issues after experiencing weight gain, weakness and loss in general, as well as psychological effects.

Al-Hamrouni emphasized the importance of swimming pools in improving fitness by strengthening muscles and joints. She said that Flare Fitness has a Olympic size swimming pool where participants can swim and exercise with ease and comfort.

For her part, the Director of Public Relations for the Spark Ladies Sports Club, Maryam Al-Babtain, said: “The goal of going to the health club is what determines the sports and nutritional schedule for the participant.” And also the extent of the participant’s background about the nature of the exercises in the club, and whether they need continuous supervision by specialized coaches.”

The following factors determine the success of women's health and sports clubs:

- Choosing a good location with a large and suitable area

- A dedicated team of female trainers with long experience

- Availability of modern sports equipment characterized by technological and smart specifications

- Ensure proper ventilation inside the club

- Designs and decorations necessary for the project

- Providing specialized departments for the sale of sports accessories, clothing and beverages

- Paying attention to advertising and correct marketing to attract subscribers

- Providing the necessary training and courses for work teams to ensure continued development

- An acceptable level of subscription prices commensurate with the services provided

- Providing valet parking service in crowded places

Subscriber age groups

According to Al-Hamrouni, female health club subscribers fall into the following age groups:

- 65% are between 13 and 40 years old

- 20% are between 41 and 50 years old

- 15% aged from 50 to 80 years

Based on information from sources in the health club industry, treatment and rehabilitation subscriptions account for about 25% of the membership fees, which must be handled by qualified trainers who are familiar with the exercises suitable for each patient.

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