Latest News
- Kuwait Arrested 18 Drug Dealers
- 8 More Mental Health Clinics To Be Open
- Fishermen's Makeshift Houses Ordered To Be Removed By Kuwait
- Kuwait Cracks Down On Bachelors
- Non-oil Exports Of Kuwait Reached 106 Million Dinars In January,...
- Kuwait Joins The Global Celebration Of World Press Freedom Day
- Kuwaitis In UAE Advised To Exercise Caution Amid Unstable Weathe...
- MEW Has No Plans For Power Cuts And Is Ready To Tackle The Summe...
- Allow Employees To Transfer If Their Monthly Dues Are Not Paid
- Appeal Court Upholds Death Ruling In Friend’s Kill
- Pakistani Expat Died In A Tragic Accident
- The Hourly Domestic Workers Service Is A New Scam
World's Largest Organic Dairy Firm Targets Gulf For Growth
Arla Foods, the world’s largest producer of organic dairy products, is targeting Gulf markets for its biggest growth outside Europe.
The launch of Arla Organic Milk in the UAE forms part of the farmer-owned company’s ambitious business strategy, which is to become the number one organic dairy brand in the Middle East and North Africa by 2020.
UK-based Arla said in a statement that it also has plans to expand into Saudi Arabia and Kuwait in 2018.
“We see a growing appetite for organic products in the Middle East, and we are responding to this consumer demand with the first of many organic product launches in the region,” said Rasmus Malmbak Kjeldsen, senior vice president of Arla’s operations in the Middle East and North Africa.
;“We have noted a general trend towards organic especially in the fruit and vegetables category. Now we are seeing this unfold into dedicated organic shops, cafés and restaurants." he added.
Presently Arla is best known in the Middle East for non-organic dairy products under global brands such as Lurpak, Castello and particularly Puck.
Arla said its organic milk is now available across all key retailers in the UAE, including Union Coop, Choithrams, Spinneys, Carrefour, Geant and Lulu Hypermarket.
SOURCE : ARABIANBUSINESS
Trending News
-
Expat Residency Law Amended By Kuwait Ministerial...
20 April 2024
-
Ministry Announces Separate Time For Amnesty Seeke...
21 April 2024
-
The Ministry Connects With Violators Of Residency...
23 April 2024
-
Two Expats Are Arrested For Stealing From Salmiya...
17 April 2024
-
Work Permits Will Be Issued For One Year Under The...
27 April 2024
-
AstraZeneca Admits Covid Vaccine Can Cause Rare Si...
29 April 2024
-
3 Expats Caught In Salmiya With 213 Bottles Of Loc...
23 April 2024
-
Temperature Increases Cause Electricity Load Index...
21 April 2024
-
Al-Nuer Festival Celebrates Kuwaiti Agriculture Wi...
22 April 2024
-
Peak-time 'cut-offs' Raise Fears Of An Electricity...
22 April 2024
Comments Post Comment