Snapdeal Is Facing The Heat Of Indian Actor Aamir Khan Statement

At an appearance on Nov. 23, Bollywood actor Aamir Khan voiced concern about the state of religious intolerance in India. He said that his wife, Kiran Rao, even wondered whether they should move out the country.

“I think in the last maybe six to eight months, there is a growing sense of despondency,” Khan said to an audience during an event hosted by the Indian Express newspaper in New Delhi. “She (Rao) fears for her child, she fears what this atmosphere around us will be, she feels scared to open the newspapers every day,” he added.

At an appearance on Nov. 23, Bollywood actor Aamir Khan voiced concern about the state of religious intolerance in India. He said that his wife, Kiran Rao, even wondered whether they should move out the country.

“I think in the last maybe six to eight months, there is a growing sense of despondency,” Khan said to an audience during an event hosted by the Indian Express newspaper in New Delhi. “She (Rao) fears for her child, she fears what this atmosphere around us will be, she feels scared to open the newspapers every day,” he added.

They threatened to uninstall the electronic commerce company’s mobile app or to discontinue using the portal for shopping. The criticsreportedly managed to pull down the rating of the Snapdeal mobile app on the Google Play Store. The app currently has a 4.1 rating, compared with 4.2 for both close competitors Flipkart and Amazon.

Snapdeal tried to distance itself from the controversy today (Nov. 25). “Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity,” a company spokesperson told Quartz.

SoftBank-backed Snapdeal hired Khan as its brand ambassador in March, to help Snapdeal reposition and promote its brand as it seeks to fulfill its ambition to displace Flipkart as the largest e-commerce player in India by March 2016. Khan reportedly charges Rs4-5 crore for endorsements, and he was brought on board to help Snapdeal reposition and promote its brand. Some reports have even said that Khan could charge up to Rs20 crore for endorsements.

The move might now cost Snapdeal much more as it continues to attract flak on social media and Play Store alike.

 

Source - Quartz

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