The Alarfaj flower, so prevalent in Arabian deserts, seeks what it needs to survive and flourish in an ecosystem that defeats most plant life. With a root system hearty enough to cut through sand baked solid, the Alarfaj finds the nourishment required to sustain and spread its familiar yellow and orange flowers across the peninsula. A solid bush-like plant, the Alarfaj is as revered for its practical purposes as it is for its beauty. For centuries, desert travelers have made camp adjacent to an Alarfaj patch. The plants are dense enough to serve as a breakfront and provide protection from the wind and sand. The Al-Arfaj Group is like that ubiquitous plant. Flourishing in economic systems that defeats others; using strong roots well planted to find what is required to grow; providing protection in environments that can be hostile. Just as nomads looked for the Alarfaj plant when setting up camp in the desert, companies establishing themselves in the region find it beneficial to look to the Al-Arfaj Group.