Description

Adolfo Dom?nguez Fern?ndez, is a Spanish fashion designer.He took over his father\'s fashion boutique in Ourense in the early 1970s.He spent the following years developing his own designs, and finally made the big jump with a presentation of his work in Madrid in 1981.He also became the first Spanish designer to open his own brand-name store in Madrid, which soon mushroomed into a chain with outlets across Spain and abroad. The company went public in 1997.Adolfo Dominguez clothing is inspired by urban necessities, making use of loose and natural fabrics. One of his key marketing strategies has been to avoid distribution through multi-brand shops and target the ultimate consumer directly, reducing delivery time and cost to the buyers.He was among the first to inject a new, fresh approach in Spanish luxury fashion, spearheading the rise of a generation of new designers.